Advisor CARES Assessment

ACCURATELY MEASURING CLIENTS' FLUCTUATING CAPITAL NEED AT DEATH

When someone purchases a life insurance policy, the face amount they select is critical, yet often is done without any analysis. First, clients should determine if they need life insurance, then if they do; how much, for how long, and how it will change over time. This requires the gathering of information from the client. They’ll need to take into account their capital accounts (which offset the need), how they will go up or down, their goals (which periodically reduce the amount of capital available) and other specific capital needs they want covered at death.

Without a clear understanding of the “need,” there is uncertainty and there isn’t the necessary motivation for the client to resolve a problem that isn’t well defined. Also, there is potential unnecessary loss to the client due to over-insuring, under-insuring or not making appropriate future adjustments.

We have developed a revolutionary and unique “Risk Management” analysis that is easy to learn and use, which illustrates in detail what the client’s capital needs are year by year and throughout their lifetime. With this valuable information, a client can select the correct amount of life insurance they need and will be motivated to take action.

We feel this is an essential service to provide clients, but is it something that you feel is important?